Business Branding

Establishing business branding is what sets your business apart from your competitors. You are the brand. You want to be able to leave a lasting and memorable impression on the minds of your target market and customers.

What is Branding?

As defined by the American Marketing Association a brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. To be successful in personal and business branding you must know what it encompasses. Here are a few things:

1) Name

2) Identifying Mark

3) Logos

4) Colors

5) Visual Images or Symbols

6) Mental Concepts

7) Your Target Market

8) Your Core Values and Mission

9) Tagline

10) Unique Selling Proposition or Point

Examples of Business Branding

Let's look at some examples business branding. When you think of the Department Store Target what do you visualize? I visualize a red circle with a dot. Target has done an excellent job of business branding with this logo. You automatically associate that symbol with Target.

What about taglines? I'm going to give you some popular taglines and let's see if you can figure out what company they are associated with.

1) I'm Lovin' It

2) Just Do It!

3) Have It Your Way!

4) Gotta Eat

5) Right Store. Right Price.

Several companies use taglines as part of their business branding. These taglines have left lasting impressions on your mind, and no doubt when you hear them you automatically think of the Company they're associated with. That's their exact purpose.

What is your unique selling proposition? In other words, what sets your company apart from your competition? What makes you and your company unique? Dominos Pizza is an perfect example of a unique selling proposition. Years ago Dominos Pizza guaranteed that if they didn't deliver your pizza within 30 minutes of your order it would be free. No one else was offering anything like it. This is what made them unique and set them apart from their competition.

Who are you? What are your values? What is your company's mission? Who is your target market? All of these questions should be taken into consideration when creating your personal or business brand. You want your target market to remember who you are and how to find you when they need assistance for their business. Good personal and business branding is the key to doing so. Start working on personal and business branding for your  business today.